Building an Iconic Brand: Lessons in Community Led Growth for Startups | Interview with Lloyed Lobo, WSJ Bestselling Author, From Grassroots to Greatness

Join Ryan as he dives into the world of Community Led Growth with entrepreneur, community builder, and Wall Street Journal Best Selling author, Lloyed Lobo. Lloyed, known for co-founding Boast.AI and Traction, explores the transformative power of communities in his latest book, From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth.In an age where traditional marketing is losing its impact, Lloyed argues that thriving communities are the ultimate asset for any business. Discover the 13 game-changing rules that can take your company from obscurity to greatness, drawing inspiration from iconic brands like Apple, Atlassian, and Harley-Davidson.We’ll tackle fundamental questions: Why do some companies inspire cult-like followings while others fade into obscurity? Is a great product enough to succeed in today’s market?Lloyed’s book and experiences reveal that the future of successful brands lies in what their community says about them, not what they say about themselves. Unleash the full potential of your business with Lloyed Lobo’s expertise in Community Led Growth. Tune in for an eye-opening conversation that will change the way you approach business in today’s evolving landscape.Meet Our GuestLloyed Lobo cofounded and helped bootstrap Boast.AI to 8 figures ARR. Boast is a fintech platform that provides businesses with R&D and Innovation funding. He also cofounded and helped bootstrap Traction to more than 100,000 entrepreneurs and innovators. Traction is a global community that brings leaders behind the fastest-growing companies such as Shopify, Atlassian, Twilio, MailChimp, Github, Intercom, Calendly, Zapier, and more to share learnings on how to build and scale companies via podcasts, meetups, retreats, and conferences. Prior to Boast.AI and Traction, Lloyed ran product and go-to-market for a number of early stage startups. He’s been involved in the US and Canadian startup ecosystem for more than 15 years as an entrepreneur, community builder, and angel investor. Lloyed is a software engineer by education, and a community builder by passion. Followed Lloyed on LinkedIn.

In a Digital Workspace, Workflows Are Everything | Interview with Jon Darbyshire, CEO of SmartSuite

This week on Digital Workspace Works, Heather speaks with Jon Darbyshire, CEO and Co-Founder of SmartSuite, a collaborative work management platform. Jon shares why he was inspired to come out of retirement to found SmartSuite after the success of his last business, Archer Technologies, and how business process automation is changing the way we work. We also examine trends in workflow automation including empowering non-technical employees to be citizen developers through no-code interfaces and how companies like SmartSuite are integrating generative AI into their products to unlock new levels of productivity. Finally, we discuss the intersection between work management and employee engagement with a focus on Millennial and Gen Z employees and how great software can help foster organizational culture. Meet Our GuestIn 2021, Jon Darbyshire and his team launched SmartSuite, the work management platform that manages any process, from any industry, on one platform. Now, SmartSuite unites essential elements used to get work done, regardless of company size or type.In the year 2000, Jon founded Archer Technologies, an enterprise governance, risk and, compliance software, giving business users — not developers — the ability to adapt software to their unique business requirements. Jon and the Archer team built a flexible, award winning platform and solution suite that became the mainstay of governance, risk and compliance teams for some of the world’s most powerful organizations, including 1 in 3 of the Fortune 100. Archer Technologies was purchased by EMC Corporation in 2010.Throughout his career, Jon has been dedicated to automating everyday, essential business tasks to create smarter, more efficient organizations, no matter what the industry. Prior to Archer Technologies, Jon held leadership positions at both EY and Price Waterhouse, honing his skills in understanding the need to automate and simplify work for the enterprise.

Achieving Digital Visibility Through Strategic Link-Building | Interview with Farzad Rashidi, Lead Innovator at Respona

This week, we chat with Farzad Rashidi, the Lead Innovator at Respona, a link-building outreach platform that helps B2B SaaS and agencies increase their organic traffic from Google.During our conversation, Farzad shares his firsthand experience of working remotely before it became mainstream. We dive into the importance of link-building for businesses in 2023 and explore Respona’s origin story from its roots as Visme’s marketing secret weapon.Farzad also provides practical insights on conducting effective link-building and cold outreach without resorting to spamming techniques. We also discuss the potential impact of generative AI on the future of search, offering a glimpse into what lies ahead.Join us for this informative episode as we discuss remote work, the significance of link-building, Respona’s journey, and the evolving landscape of search in the digital age.Meet Our GuestFarzad Rashidi is the Lead Innovator at Respona, the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. As the first marketing hire at Visme, Farzad helped the company gain over 20 million users and pass 3.5M monthly organic traffic. Since then, he’s been helping other companies achieve similar successes via Respona.Learn more about Farzad’s work: with Farzad on LinkedIn: LinksFollow us on Twitter: @thedwwpodcast Email us: Visit us: Subscribe to the podcast: click hereYouTube channel: click here

Transforming Workplace Pensions for the Digital Age | Interview with Chris Eastwood, Co-Founder of Penfold

In this episode, discover the story behind Penfold, the pioneering digital pensions company. Co-Founder Chris Eastwood shares his motivations and the challenges of navigating workplace pensions. We explore the importance of financial literacy and how Penfold is making saving for retirement easy. Join us as we unravel the complexities of the retirement savings landscape and witness how technology-driven solutions are reshaping the industry. Gain valuable insights into the future of workplace pensions and Chris’s vision for a world where financial security and retirement planning intertwine. Don’t miss this thought-provoking episode that explores the digital transformation of workplace pensions and the possibilities that lie ahead.Meet Our GuestChris Eastwood is the Co-Founder and Co-CEO of Penfold, the digital pension. Since first learning the astonishing maths of compound interest he’s been passionate about pensions and the benefits of saving as early as possible. Sadly, the industry has let everyday savers down with confusing products and outrageous levels of friction. As a result, 79% of Brits aren’t on track for a comfortable retirement. So Chris set up Penfold with his Co-Founder Pete Hykin to change all this by building a pension experience people actually enjoy using that helps them reach their goals. As Co-CEO at Penfold, Chris focuses on Product, Marketing and Investor Relations.Connect with Chris on LinkedInLearn more about Penfold: LinksFollow us on Twitter: @thedwwpodcast Email us: Visit us: Subscribe to the podcast: click hereYouTube channel: click here

Ryan Purvis

I enjoy learning and sharing what I learn. I’m actively involved in AI, Machine Learning and Bot projects. Opinions are my own.