How to Succeed with Agile + Embracing Uncertainty

Ryan interviews Jacqui Rigby, Founder and Director of Rigby Pollitt Associates, about the benefits and pitfalls of implementing an agile methodology

Ryan Purvis
2 min readOct 21, 2021

From my Digital Workspace Works podcast. Please enjoy the episode and show notes: Podcast Link: https://www.digitalworkspace.works/leadership-styles-that-foster-innovation-with-eileen-jennings-brown/ Ryan interviews Jacqui Rigby, Founder and Director of Rigby Pollitt Associates, about the benefits and pitfalls of implementing an agile methodology Why don’t businesses always see the benefits of adopting agile? Our guest, Jacqui Rigby, breaks down the keys to succeeding with agile — including dropping the jargon and focusing on culture. Later, Jacqui and Ryan discuss the psychology of uncertainty and how companies can learn to cultivate agility in uncertain times. Meet Our Guest Jacqui Rigby has more than 20 years’ experience in transformation, marketing and product often with significant P&L responsibility. She has worked at the executive level for 15 years and held 2 company Board Director positions. Jacqui led the revival of Co-op Funeral Planning, taking it from number 3 to number 1 in the market within 18 months and growing the business by 550% over 5 years. At Co-op Legal Services she defined and led a £50m programme of change across the operating model to disrupt the legal market and deliver a market-leading customer experience. At Appreciate Group, Jacqui re-directed the business strategy and led digital product innovation to support the market shift from physical to digital products for gifting and rewarding, introducing ways of working, thinking, behaving and a culture to support business agility. For the past 6 years, through interim and consultancy roles, Jacqui has worked with business facing complex strategic change agendas, bringing clarity, alignment and pace to decision-making to deliver transformational change, improving customer, people and commercial outcomes.

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Ryan Purvis

I enjoy learning and sharing what I learn. I’m actively involved in AI, Machine Learning and Bot projects. Opinions are my own.